Social media has taken hold of our imaginations when it comes to marketing ideas. That’s good in some ways… not so good in others. Now that people are using their cell phones at least as often as their computers to check personal emails and receive marketing messages, are you really getting your entire brand or business message across on a screen and maybe a very tiny one? Is the best way to connect with your customer really found in the middle of reminders for appointment
A pair of dedicated massage therapists designed a wonderful and warm environment for their clients… but their logo was cold, corporate and clinical. Their new identity captured the reality of their value proposition and once revealed to the public, it brought in new business immediately.
Remember to leave some extra room at your transaction desk. The more the customer feels comfortable putting items on the counter - the more they will buy. This is particularly true in convenience stores and other quick in and out businesses. Try it for a few months. Our client did and increased sales 20%!