According to a study by Dr. D.L. Rosenblum, over 83% of the information processed by human beings is done by sight... We follow what we think is pretty and appealing and stay away from the unattractive. It is just the way we are! Attractive displays can increase sales exponentially. Keep this in mind always but even more so at holiday times when shoppers are LOOKING for something to be drawn to and may have limited time.