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February 26, 2018

I probably should have known this all along.  As vice president of retail for a footwear company it was clear that within our company stores, those most likely to succeed were the ones that had the most committed managers.   The stores that maintained a healthy busines...

February 24, 2018

 My dad just turned 100 last week!  Good genes, huh?  Lucky, I'd say!  One of his favorite comments is "change, change, change."  And in his long life, he has seen a lot of it. As a child he used to run after the horse drawn ice carts for a chip of ice in the summer....

February 24, 2018

Anything that is moving fast should be exploited in every way!  Set your best products out in prime positions on the selling floor.  Add signage. Promote.  Feature them on your website.  If you have a winner...order more and make it a true blue ribbon item!  This is no...

January 11, 2018

Social media has taken hold of our imaginations when it comes to marketing ideas.  That’s good in some ways… not so good in others.  Now that people are using their cell phones at least as often as their computers to check personal emails and receive marketing messages...

January 11, 2018

A pair of dedicated massage therapists designed a wonderful and warm environment for their clients… but their logo was cold, corporate and clinical.  Their new identity captured the reality of their value proposition and once revealed to the public, it brought in new b...

January 11, 2018

Remember to leave some extra room at your transaction desk.  The more the customer feels comfortable putting items on the counter - the more they will buy.  This is particularly true in convenience stores and other quick in and out businesses.  Try it for a few months....

May 3, 2016

According to a study by Dr. D.L. Rosenblum, over 83% of the information processed by human beings is done by sight... We follow what we think is pretty and appealing and stay away from the unattractive.  It is just the way we are!  Attractive displays can increase sale...

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February 24, 2018

February 24, 2018

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